Thursday, September 18, 2008

U R Here



Julian Stone, CEO – Project Management Software specialist for ProActiveSoftware.com, ProWorkflow.com, and Julian101.com has created a map of sorts to navigate the rapidly evolving Web 2.0. With this chart mapping out the different social media sites and breaking them down into explanations it helps to figure out where we are, and where we're going, complete with all the trendy lingo and a point of view that makes comprehending it easier. It is a great way for everyone to figure out the Web 2.0 and enjoy its benefits for businesses.

Wednesday, September 17, 2008

8th Annual Silver & Gold Venture Capital Conference

Every fall for eight consecutive years, intrepid angel investors and venture fund managers have flocked to the Reno/Tahoe area to review the most promising early stage growth companies from the western United States at Golden Capital Network's Silver and Gold Venture Capital Conference series, presented jointly by Golden Capital Venture Events and Nevada's Center for Entrepreneurship and Technology.

The conference features a full day of innovation showcase sessions, as entrepreneurs pitch their business plans to sector-specific panels of active investors who will evaluate their presentations. Forty active angel investors and venture capitalists have already confirmed their participation. In a new twist, presenting companies will be allotted more time during their presentations to focus on their product innovations. The top presenters on each panel will go on to a finalist showcase judged by a panel of investors moderated by Gayle Crowell of Warburg Pincus.

"Golden Capital Network's venture capital conferences offer the best, most promising dealflow across multiple sectors," says Rebecca Lynn, of Morgenthaler Ventures. "The 8th Annual Silver and Gold event is a justly renowned regional showcase." Entrepreneurs wishing to present at the conference should apply now. The cut-off date for acceptance of executive summaries is Monday, September 22, 2008. After screening by a selection committee to ensure quality, qualified entrepreneurs will be selected on a first-come, first-served basis. There is a $695 presenting company fee, which includes complimentary conference registration, a 10-minute presentation to a panel of qualified investors, and one-page summary in the conference binder. A maximum of 40 companies will be selected, so it is important to complete your application as early as possible.

Active angel and venture investors interested in participating as panelists should contact Golden Capital Network CEO Jon Gregory by calling 530-893-8828.

Other Conference Highlights

The conference will also feature the Best of the West Early Stage Expo, which brings together all critical components of the early-stage value chain - entrepreneurs, angel investors, business and technology executives, venture capitalists and a complete range of professional services providers - in a high-energy, high-impact networking setting during the conference reception. During this one-of-a-kind event, exhibitors and attendees will make a year's worth of important contacts in one two-hour setting. Other conference highlights include the opening "Ballroom Blitz" in which all of the presenting companies make one-minute "Power Pitches" to introduce their business to the conference investor panelists, sponsors and attendees. In this fast-paced segment, attendees get a sense of the wide array of sector, geographic and technology plays that will be showcased throughout the day. Finally, the Silver and Gold Conference will be used to launch the inaugural Northern Nevada Technology Awards Program, which will honor companies through the Tech Company of the Year, Tech Start Up of the Year, and the "Green" Company of the Year, and individuals through the Tech Entrepreneur of the Year, CIO/CTO of the Year, and Tech Educator of the Year. The awards program is hosted by NCET and Northern Nevada Business Weekly.

Tuesday, September 16, 2008

Aspects of Social Media Optimization

Most Web marketers are familiar with Search Engine Optimization (SEO); the practice of structuring web pages to make them "crawler friendly" to Google and other search sites.  But with the proliferation of Web 2.0 capabilities, intrepid marketers are becoming fluent in Social Media Optimization (SMO).  Tom Pick discusses the various aspect of SMO on his blog, including Discussion Forums, Social Bookmarking, Wikis, Video and Social Networks.

(Discussion Forums)…are a place to showcase your expertise in a non-promotional way. For example, in an SEO forum, telling everyone how great your agency is at SEO is suicide; but displaying your knowledge by offering expert tips on title meta tag creation or non-spammy link building is brilliant.

(Social Bookmarking)…sites like Digg, del.icio.us, StumbleUpon, Mixx and Searchles are great places to spread the word about your own thought leadership content as well as, and even more importantly, positive coverage your company gets from other bloggers, journalists or analysts.

A wiki is another place to share your knowledge of a particular topic with a community or the world. You can do this by either writing an encyclopedic article about a topic; adding to or editing an existing article; or adding links to your own thought-leadership content as supporting material.

Business video production is growing exponentially because video is engaging, repurposable (for example, you can use a video on your website, at tradeshows and in presentations; post it on YouTube; use it as an asset for blogger outreach or a channel sales tool; add it to social media press releases; etc.), potentially viral, and increasingly searchable.

At the least, social networking services like LinkedIn, Facebook, and Konnects provide increased exposure for your company (and your "personal brand") while also providing SEO and reputation management benefits. At best, these sites can help you make valuable new business connections.

The end result ultimately would enable you to have the top search page which would be a great way to get the word out about your particular industry and get feedback at the same time.

Monday, September 15, 2008

Starbucks Connects with Customers

Working the inner recesses of the Web 2.0, Starbucks has come up with a novel way to get feedback from it’s consumers. After creating an account one can share ideas or complaints via the site and have other members vote on their observations.

Posted by StuartOnline to Other Involvement Ideas

Today while at the local Starbucks (Tiger Point) in Gulf Breeze, Fl I watched three people within 20 minutes leave because there is a charge for WiFi. They all went to other places within the area that offered FREE INTERNET connection. With your high prices for coffee you would think you would offer this service for FREE. Let me add I do own shares of stock in Starbucks.

Posted by Suz01 to Other Product Ideas

I work at home as a remote employee. There have been many times that I have wanted to treat a co-worker to a Starbucks for helping me out on a project, or just to brighten their day. Wouldn't it be neat if you could purchase a drink for someone via the Starbucks web site? The recipient gets an email stating, for example, "Suzanne bought you a drink!" The recipient prints the email (with a barcode) and takes it to their nearest Starbucks to redeem.

Starbucks is recreating itself in order to connect with the customer on an intimate level. Something that was only done in-store before but now they have a wider foundation for new ideas and opinions first-hand by implementing their online exchange.

Friday, September 12, 2008

Skeptic's Surprise



In an article written by Bruce Ross in The Record Searchlight, dated September 5th, he initially states his skepticism regarding Venture Island. However, after attending the event he said that the event was “entertaining, educational, and an introduction to 20 creative businesspeople.”

“When you think venture capital, you probably think technology, but the entrepreneurs were a mix — insurance and accounting consultants with new ideas, farm products, creative new tools cobbled together by tradesmen, a craft brewery and, yes, some high-tech materials and Web idea.”

Ross is putting his money on Shasta Crystals new idea regarding the manufacturing of the crystals used in mini projectors. According to him, all the businesses represented, “win or lose this event, are worth keeping an eye on.”

Friday, September 5, 2008

Typing Angels

Andrew Muse has posted a useful taxonomy of angel investors on myventurepad.com.  Muse's approach could be illustrated pretty effectively with a quadrant graph, with the axes describing investment experience and objectives.

He makes a pretty compelling case that seeking angels exclusively through an angel group is probably not that effective.  He also confirms what we've long preached, which is that you need more than money; you need smart money.
They are people who have previously made lots of money in and around your space.  They have subject matter expertise around your idea and can often provide a lot more than money.  In many cases they will know the ultimate customer that will ensure your success and insure their investment.
The right investor partners can make all the difference.  In addition to subject matter expertise, they can help connect you to talent, strategic partners, distribution channels, and early adopter customers.


Thursday, September 4, 2008

Lawyers, Guns, and Money

A colleague from my former story arc in Silicon Valley posted a very interesting essay today about the uneasy relationship between product management and risk management, and how it showed up in the Google Chrome launch. Some excellent insights for anyone developing software products from Jeffrey McManus.

The product used the standard Google licensing agreement, which gives Google a non-exclusive license to anything you submit to a Google service. Because they used the same license on the browser, people who didn’t read or understand the legalese came away with the impression that Google owns everything you do using the browser. And “non-exclusive” is key here (it means they can use your data — in a search index, for example — but they don’t “own” it). Still, it freaked some people out and for good reason — the one-size-fits-all nature of a license agreement that’s appropriate for a web site isn’t necessarily going to fit well for a browser product.
In a content ecology where trust is paramount for credibility, this sort of oversight costs you more than customers. It costs you your reputation.