Thursday, August 14, 2008

On Your Marks

At the Start Conference last week, although it was not a "deal flow" event, we did get to hear some pitches from some startups. We usually see thirty or forty companies at a GCN event, all of them explicitly seeking private investment, so it was interesting to see a few companies that were simply giving some examples of pitches (and that weren't coached by us).

There were a couple of companies with some market traction I wanted to feature here. Hopefully, we'll feature them at a future GCN conference, as well. But for the benefit of our investor network, I though it worthwhile to mention them on our blog.

Apture provides publishers with multimedia integration capabilities. This post is littered with examples of how it works. Pretty simple; you just highlight the text you want to associate with multimedia, and a box pops up with examples of relevant content from all over the web. You select the item (or items) you want to link and Apture does the rest. When the reader mouses over the link, windows pop up with the linked content. Really just about the coolest thing since draft beer.

Get Satisfaction is a customer service community platform that enables customers and the companies they do business with to interact, collaborate, and resolve issues. A user can ask a question, report a problem, or share an idea about how to get the most out of the product or service. Businesses can respond directly to address the issue, and other users can join in with their fixes, workarounds, hacks, and other advice. So far Twitter, LinkedIn, Doppler, PBWiki are using Get Satisfaction to create stronger relationships with their users. I expect a lot more will, as well.

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